PCD Pharma Franchise

PCD Pharma Franchise.

  • Posted: 3/11/2017
  • By: Alvizia Healthcare

What is PCD Pharma Franchise?

PCD is an abbreviation that stands for Propaganda Cum Distribution in pharma market. Propaganda means 'to spread or to propagate'. In pharma sector the term PCD is used for distributors who market the company's products along with distribution.

How does it work?

PCD Pharma Franchise is a business module adopted by pharmaceutical companies to see and market their products without a sales person. The pharma franchisor appoints a PCD Pharma Distributor on Monopoly Basis district-wise, providing a territory to operate and expand without competition therefore scope for higher profits. They provide their pharmaceutical products to candidates who have obtained their company franchise. PCD Pharma Companies provide the promotional material which is required to promote the product like Visual Aid, Product Card etc.

Steps for setting up a franchise

  • Evaluate your business and check whether your ready - analyze your concept, do a market research/survey, check your financials
  • Take decisions on how you operate – the franchise fee, the franchise agreement, and the size of the area you award each franchisee etc
  • Learn all the legal requirements
  • Hiring suitable staff
  • Sell franchises - find franchisees and convince them to buy your concept
  • Support franchisees

Steps to start a PCD Franchise distribution

  • Prepare a product list and list of formulation that you want to market
  • Plan and prepare the budget
  • Prepare all the necessary documents required
  • Search for a pharma franchise or PCD company.
  • Check whether the location for franchise is vacant or not
  • If vacant, then get the details of the product range, product packaging, price list etc.
  • Always get list for minimum 4-5 companies for Rate comparison, MRP comparison and Range Comparison
  • The company which you are choosing should have good Range, M.R.P. and the most important thing is competitive rates
  • Also, learn about the company history and track record
  • Apply for Drug license and TIN number. It can be applied in two ways - Applying and getting both by your name or bytalking with any whole seller to be your stockist and by giving his D.L. and TIN you can place order

Tips to run a successful pharma franchise

  • Develop an impressive and attractiveproduct catalog
  • Know your target market and region
  • Quality assurance
  • Focus on customer service and satisfaction
  • Build relationships with customers, staffs etc.
  • Never stop marketing